The Lincoln Motor Company is out with a new print campaign shot by Annie Leibovitz, the iconic portrait photographer's first ads for a car. The images feature musician Jon Batiste, artist Tali Lennox, actor Giles Matthey and director Ben Younger in and around the automaker's 2017 Continental, set against downtown backgrounds and country landscapes. Overall, they are meant to convey a story about a group of up-and-coming creative professionals on a road trip from Brooklyn to upstate New York, featuring headlines like "How worldly you are has nothing to do with a passport" and the tagline "That's Continental." See the ads here:

Leibovitz has famously photographed celebrities ranging from the Rolling Stones and John Lennon to Queen Elizabeth II, as well as ad campaigns for American Express and Disney. In 2015, Leibovitz shot this year's Pirelli calendar, drastically overhauling the tone of its traditionally sex-driven imagery.

The faces in the Lincoln shoot all have some pop-culture heft of their own. Batiste, for example, leads Stay Human, the house band on The Colbert Show; Lennox is the daughter of singer and songwriter Annie Lennox. A behind-the-scenes video from the shoot offers more insight into Leibovitz's process.

Lincoln, a luxury line long owned by Ford, is in the midst of a multi-year brand reinvention spearheaded by Hudson Rouge, the agency WPP launched in 2012 to handle the brand. Its output has also featured the likes of Matthew McConaughey and Beck.

Bike helmets aren't exactly sexy items, but helmet brand Nutcase is hoping to at least make them fun.

In a straightforward series of print and out-of-home ads, helmets throughout history are featured protecting brains from all kinds of baddies. These include a lion trying to chomp into a Roman gladiator (above), a dragon going for a knight, a Samurai protecting himself from a ninja, and a deep-sea diver with an octopus wound around his head.

The accompanying bodies are super-tiny and riding bikes, tying back to the more modern (but no less harrowing!) use for helmets. The tagline reads, "Helmets. Protecting us since ever."

Nutcase has been around for about a decade, and sells graphically appealing helmets with magnetic buckles for both children and adults. The underlying selling point is that if helmets can't be subtle, they can at least be cute and quirky; mousing over the helmets on the website reveals copy that reads, "I love my brain."

The ads were created by agency The Community, which won a Grand Prix at Cannes in 2015 for another bike-related print campaign—for the city of Buenos Aires. The Nutcase work will launch in the U.S., Argentina and Brazil in English, Spanish and Portuguese.

Check out the variants below.

CREDITS Client: Nutcase

Marketing Manager: Meghan Sinnott

Senior Designer: David Kruger

Agency: The Community

Chief Creative Officer: Joaquín Mollá, José Mollá

Associate Creative Director: Fernando Reis, Marcelo Padoca

Art Director: Fernando Reis, Guilherme Nóbrega

Copywriter: Marcelo Padoca

Illustrator: Juan Bakea

Account Director: Mike Ridley

Account Executive: Alina Zuniga

Integrated Producer: Robert Hannau

Director Of Studio Services: Thomas Bolger

Manager of creative services: Maru Sokolowski