Finally, here's a holiday ad where people aren't pretending to like the gifts they're given! There's just one catch: We really can't tell what's getting them all so wound up.
Samsung is hoping to create what it calls "a new holiday tradition" with a campaign called "The Gift of Galaxy," which celebrates experiences both delightful and immersive. If you've followed Samsung's many VR-related ads this year, you won't be all that surprised at what this gift entails.
A national TV spot kicks the work off. Titled "Unwrap the Feels," it features families offering Samsung Gear VR headsets to family members, who enthuse, clip their phones in and experience a whole roller-coaster of emotions while others watch, pleased as punch.
The brand is well on its way to both overcoming an ugly setback and defining itself as a leader in VR and connected devices. But until VR effectively resolves its tricky content problem (among other challenges, like lack of platform agnosticity, bulkiness, cost, wires and just generally looking awfully complicated), Grandpa probably isn't taking that blue box back out after Christmas.
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