Ah, the holidays!
A time for sharing, love and ... McDonald's?
In "Juliette the Doll," a charming little ad by Leo Burnett London, a toyshop owner pulls a vintage doll, Juliette, out of a fading box. "Maybe this year," he whispers, setting her in the window. Days pass. People make purchases. Unsurprisingly, our heroine is never one of them. (Who plays with dolls anymore when there are VR Gears to give?)
Juliette peers forlonly out the window, offering passersby her best demure poses. Her eyes drift, ever more often, to the cheerful McDonald's across the snowy street, where people seem to be having a grand old time.
Dec. 25 finally arrives. When the shopkeeper glances at the window, he finds Juliette has gone. We'll give you one guess where she went.
Here Is the Video
Credits:
Advertising Agency: Leo Burnett, London, UK
Head of Marketing / Brand / Experience: Katie Parker
Brand Manager: Hannah Pain
Creative Directors: Pete Heyes, Matt Lee
Art Directors / Copywriters: Phillip Meyler, Darren Keff
Account Team: Simon Hewitt, Sam Houlston, Ailsa McQuaid, Gracie Smith
Agency Producer: Lou Pegg
Director: Gary Freedman
Producer: Jason Kemp
Editor: Adam Spivey
Post Production: MPC
Sound Design: Sam Robson
Music: Woodwork Music
Director of Photography: Jan Velicky
Model Makers: Artem
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