A Boy Impatient for Christmas Builds a Time Machine in Charming Ad for Chocolate

Holiday ad for Mondelēz's Milka chocolate, an enterprising alpine lad just can't wait a whole month for Christmas to arrive. So, he constructs a cool steampunk-style time machine in a bid to travel into the mysterious, eggnog-scented future of 2412 … the 24th of December, that is.

A Boy Impatient for Christmas Builds a Time Machine in Charming Ad for Chocolate

Impatient brat! Hey, H.G. Wells Jr., Santa keeps his own schedule! Anyway, thanks to his family, a sweet surprise awaits the little dickens once he reaches his destination.

The festive ad is extremely well executed by Wieden + Kennedy Amsterdam and director Jean-Pierre Jeunet, of Amélie fame, who calls the 90-second film rolling out in European markets "one of my favorite ads I've ever made."

Kudos for using a Milka-filled Advent calendar, counting down the final weeks before the yuletide arrives, as both a plot point and product integration.

Credits

Client: Milka/Mondelēz
VP Marketing Communication and Brand Equity: Phillip Chapman
Marketing Director, Chocolate: Celine Berg
Marketing Manager, Chocolate: Martha Miralles
Global Milka Equity Director: Karine Chik
Global Milka Equity Manager: Chiara Missio
Milka Seasonal Activation Manager MEU: Beata Kucejko-Pelka
Agency: Wieden + Kennedy Amsterdam
Executive Creative Director: Mark Bernath, Eric Quennoy
Creative Director: Szymon Rose, Daniel Schaefer
Art Director: Victor Monclus, Jeff Lam
Copywriter Will Lowe, David Neevel
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Samantha Cox, Soey Lim
Planner: Martin Weigel
Communications Planner: Wes Young
Group Account Director : Clare Pickens
Account Director: Will Oakes
Account Manager: Nick Pirtle
Project Manager: Katie Finn
Business Affairs: Emilie Douque
Film Production Production Co.: Tobago Films, Paris
Director: Jean–Pierre Jeunet
Director of Photography: Thomas Hardmeier
Producer: Olivier Thaon, Nicolas Maman
Executive Producer: Michèle Arnould
Editing Company: McMurphy, Paris
Editor: Maryline Monthieux
Audio Post - Wave Studios, London
Sound Designer/Mixer: Aaron Reynolds
Music Composer: Phil Kay
Music Co.: Woodwork Music
Postproduction: McMurphy, Paris
Flame: Bruno Maillard, Christophe Croidieu, Tristan Barbaron
3D: Guillaume Nadaud, Thomas Lefebre, Charles Blanchard
Colorist: Didier Le Fouest
Producer: Alexandre Boiron, Sébastien Gros