The Lincoln Motor Company is out with a new print campaign shot by Annie Leibovitz, the iconic portrait photographer's first ads for a car. The images feature musician Jon Batiste, artist Tali Lennox, actor Giles Matthey and director Ben Younger in and around the automaker's 2017 Continental, set against downtown backgrounds and country landscapes. Overall, they are meant to convey a story about a group of up-and-coming creative professionals on a road trip from Brooklyn to upstate New York, featuring headlines like "How worldly you are has nothing to do with a passport" and the tagline "That's Continental." See the ads here:
Leibovitz has famously photographed celebrities ranging from the Rolling Stones and John Lennon to Queen Elizabeth II, as well as ad campaigns for American Express and Disney. In 2015, Leibovitz shot this year's Pirelli calendar, drastically overhauling the tone of its traditionally sex-driven imagery.
The faces in the Lincoln shoot all have some pop-culture heft of their own. Batiste, for example, leads Stay Human, the house band on The Colbert Show; Lennox is the daughter of singer and songwriter Annie Lennox. A behind-the-scenes video from the shoot offers more insight into Leibovitz's process.
Lincoln, a luxury line long owned by Ford, is in the midst of a multi-year brand reinvention spearheaded by Hudson Rouge, the agency WPP launched in 2012 to handle the brand. Its output has also featured the likes of Matthew McConaughey and Beck.
0 comments :
Post a Comment